Hi, my name is Nikesh and I am CEO and co-founder of Adirigo Technologies. Adirigo is a learning experience platform. In my last video I touched upon why did India do services for so long. We did services for 40 years. In this video I'll talk about what can India do to jump on its product development journey or platform development journey, especially for software. software i'll cover three areas one what is the opportunity two who can grab those opportunities and the logistics of it when we talk about opportunities these opportunities can primarily be divided into broadly two segments one is b2b second is b2c b2b is business to business which are typically your enterprise softwares now as indian economy is growing all this software all these businesses will require automation and software which will increase their efficiency because they will have to compete with each other and same time they will have to compete with the foreign companies as well so to automate their businesses there are many many use cases some of them are already sold by u.s companies but these u.s companies their software be it oracle be it sap be any contract management software they are not they are very expensive for indian market let's put it that way and they don't solve indian use cases as such in a manner it should have been solved so that's definitely an opportunity and in general i feel like this software were written all of them were written like 30 40 years ago uh generative ai was not there these software are trying to change themselves but it's going to be very difficult for them so there's a clear-cut opportunity to rewrite these softwares i can i can tell you with some confidence that some of these companies are rewriting their softwares as i record this that means you know they also see their old software will not work in the new market so clearly that's an opportunity for all of us here to reinvent the wheel if your wheel is better than others obviously people will adopt it so that's one opportunity uh you know you can pretty much rewrite any software which is available out there it could be supply chain software it could be contract management software it could be an erp it could be an hrms it could be lms that that's what we are doing or any other software which would manage the resources of that business or that will reduce their paperwork. Sales management, all the softwares are needed and then can be rewritten especially keeping the generative AI use cases in mind first so that clearly one huge area where Indian players can start writing software and there a market both in India and then of course once you have tested the market in India you can always take the software to other economies not only us the europe africa middle east australia all the spaces this software can be taken and indian software are respected all over the world so that's that's one opportunity we talked about in b2b space right b2c is a little difficult game to play to be very honest it requires deep pocket so you will be competing with google whatsapp or twitter or x now it's difficult youtube for example these are all b2c plays so for that definitely you know you need a deep pocket and without funding i don't think anybody can play in that game and that game is like for 10 20 years so for 10 years you will not make any money and then if you are able to survive then only you can monetize yourself so b2c space again as i said we have we have only one youtube we have only one whatsapp arati is just coming up we have only one x and then other b2c software also like they can be challenged but as i said you know it's going to be difficult for anybody to challenge them so unless unless you have deep pocket so that's that's uh that's the opportunity that's the first first topic which i wanted to cover the opportunity let's talk about who can grab those opportunities honestly speaking anybody can grab those opportunities there's no rule for that the only thing you have to remember that it's not an easy thing doing a startup is not an easy thing uh you have to ask yourself can you survive without making any money for four to five years because developing a product could be uh easy but selling it could be very very difficult It might take four or five years just to find the product market. It could be four or five years before you see any money in that startup. So, you know, if you are a fresh grad out of college and you want to do a startup, then in that case, make sure your family is willing to support you for the next four or five years. They should provide you a place to stay. They should provide you food while you are doing your startup, right? if you're an experienced guy you have few years experience uh you've made some money you have some money sitting around in the bank and then you think you want to take a chance for four five years you can you can run your life on that money which you had saved that's those are the people who can grab those opportunities if you have an idea if you are really hungry to do a startup Now you know the best in India especially like you know if you are 12 to 15 years of experience you already made your money in most of the cases Right. If you've been working for MNCs, you already made your money. You have a couple of crores sitting in your bank account. These are the people I think, you know, you should take a chance. You've been developing products for MNCs for so long. you have seen the market you know how to develop a product you have some ideas use that opportunity like if you're in your 40s it's a sweet spot because you're probably you're done with majority of your responsibilities so these are the people i think you know should grab those opportunities in my case i started my startup when i was 47 so i finished everything and then you know i jumped into into this of course now i feel i was late so you can i i you know if you're in your 40s and if you can afford it uh you you're one who are uh ready for it so now let's talk about logistics also the last topic of this video so logistic wise you know uh this is what i suggest everybody uh you don't have to jump out of your job to do a startup i would suggest if you have an idea test it out you can do moonlighting that is like you know while you are working you can in your free time you can develop your own platform or product whatever you are developing based on your idea and then show it to some people and see if there's a there's a need need of that product right you will get some feedback if nothing else at least know you will get some jump start like when you quit you you would have developed your product to a large extent already So that's one way to do it. Like I suggest moonlighting. There's nothing wrong in that as long as there is no conflict of interest. You have to be careful, of course, you know, if your employer finds out that could be that could be a trouble for you, depending on that employer. But if there is no conflict of interest, you know, I don't see a problem there. I've done moonlighting while doing my first startup back in 2008, which was which was which was not successful. So that's one way to do it. second which i think is the most uh interesting way to do a startup typically you know two or three people who are experienced uh you have cool idea you've been discussing that idea over coffee one of you can quit and two of you can still support that person because you're working and then you know this this person can sort of become your coder or he can start writing code You can hire a couple of fresh grade if you like. And these two people who are working still in the whatever jobs you were at you can start developing your product and then you know you can test the market you can build a product and then once you feel like you you have built something interesting you have you are seeing some interest you have one customer who has shown interest and they're willing to pay for it then then you can you can decide and a second person can quit and you can you can you can just play it out that way that that's something i've seen people doing and then it has worked many number of times with the idea was good so the third third case like you know I've seen the founders they they start but you know their family in in this in one some cases like the spouse would be working and the spouse would be taking care would be taking care of the daily expenses and the person is the founder is working on his idea, his or her idea, right? So that could be another logistic way to do a company. And the third, you know, if you're in your 40s, as I said earlier, like if you've made your money, 40, 45, and you're still very hungry to do something on your own, then definitely, you know, you can quit and then two of you, three of you, and then you can do your startup. because in that case you're definitely you know you're not you have enough cash in your savings perhaps which will help you run your regular life and then you can you can give it a shot to the startup now if the startup fails you can always go back to your job that's not a problem i think you know all the company i have hired people i have hired founders who did a startup for a few years did not work out they came back to the market and these people are usually hard working so i always had good experience with founders who did their startup did not work out and they came back to a job so that shouldn't be a problem so you should always always be ready to go back to your job you give yourself a shot have a goal like four or five years you want to give it a shot and then just just give up and then maybe after a while start again it could be multiple tries nothing wrong in that so only thing you have to remember uh it's not an easy game uh but it's fun that much i can tell you like uh in last four it's been five years now i've been doing my startup you know the kind of innovation we have done the kind of uh uh things we have developed it's very satisfying honestly speaking you know in my 25 years of career i did not get so much fun you know that I got in those five years. So it's fun, but if you're not ready, it could be difficult. So take your chances and best wishes. Thank you so much, bye bye.