Businesses in the sector will need to adhere to authorities’ guidance to help prevent 
outbreaks of coronavirus infection. They will need to respond and adapt to consumers’ changed 
behaviours	and	expectations. And	they	will	need	to	manage	the	operational	and	financial	implications	
of	doing	business	in	the	new	normal. Those	that	do	so	effectively	will	be	well	positioned	to	overcome	
the challenges and seize the opportunities that are emerging in a changing business environment.