These involve physical safety, emotional 
support, digital security, and financial stability. Physical
Trust that your 
physical space is safe. Emotional
Trust that your 
emotional and 
societal needs are 
being safeguarded. Digital
Trust that your 
information is secure. Financial
Trust that your 
financial concerns 
are being served. All four of these dimensions need to be addressed for a true recovery. Governments 
and public health authorities must facilitate and foster this trust among businesses and 
consumers. Businesses, for their part, must ensure they focus on building trust for all 
their stakeholders—not just shareholders, but customers, employees, and others.