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The future of hospitality | Responding to the challenges, seizing the opportunities
New Zealand uses app to 
help small- and medium-sized 
business sectors reopen
New Zealand’s Ministry of 
Economic Development 
introduced a voluntary app that 
uses a simple QR code linked to 
company registration numbers. After a business has done the 
appropriate things needed to 
reopen, it can choose to enter 
this information into the app—it 
is then listed as “green,” meaning 
it’s in compliance with authorities’ 
reopening guidance. Customers 
can check for “green” businesses 
online or by scanning a QR code 
displayed on the storefront to be 
reassured that the establishment 
is safe to enter and do 
business with. Engage customers actively
Canadians are undoubtedly keen to 
enjoy a restaurant meal, a hotel stay, 
a few rounds of poker, or a day at the 
ballpark. Nonetheless, it may not be easy 
to persuade customers to return while 
infection remains a risk, and attracting 
new customers could be even more 
challenging.