12
The future of hospitality
With long-distance travel, conventions, 
trade shows, and other large events 
unlikely to return to any appreciable 
extent for a year or more, the hotel 
industry will likely need to refocus on local 
and domestic travel markets. “Staycation” 
packages could lure city dwellers eager for 
a close-to-home respite from the stress of 
lockdown; destination hotels and resorts 
could target consumers within a day’s 
drive, offering a safe, feasible getaway. Some hotel operators have already begun 
to offer short-term accommodation 
for travellers who must self-isolate for 
14 days upon arrival. Hotels may even 
look for ways to help consumers bring 
the hotel experience home by delivering 
spa products, meals, or even hotel-quality 
beds, sheets, towels, and robes.