Some 
might even offer exclusive online cooking 
sessions with their Michelin-starred chefs. Unable to welcome the usual crowds to its 
gambling floors, shows, and restaurants, 
the gambling sector is likely to look to 
online offerings to reach consumers and 
rebuild business. In Atlantic Canada, 
gaming service providers saw tens of 
thousands of players migrate to online 
products during the lockdown; the 
goal now is to retain these new online 
customers in hopes of recouping some of 
the millions being lost to illicit/gray market 
online gambling elsewhere. Casinos and 
gambling service providers may also 
begin to look at app-based gambling as a 
way to reach millennials and older Gen Z 
gamblers who may not have the same 
level of interest in traditional games or 
slot machines. And many organizations 
may turn to e-sports as a way to attract 
new customers and generate fresh 
gaming revenues. W ith many of North America’s 
professional sports leagues getting ready 
to start (or restart), teams face a near-
term future of playing in empty arenas 
and stadiums—and a huge revenue gap. Even when fans are allowed to return 
in some fashion, teams are likely to 
find it harder to sell season tickets and 
corporate boxes. Teams will need to 
rethink how they go to market and how 
they package and sell tickets; expect 
to see more teams adopt subscription 
models for smaller blocks of tickets, 
pursue more same-day tickets sales, and 
more. They will also need to embrace the 
digital world to an even greater extent to 
keep fans engaged and find new sources 
of revenue; many teams may launch 
e-sports teams and new online services 
beyond the “special behind-the-scenes 
access” services many offer today.